Pedalheads about us page square

Our mission

Inspire kids to believe in themselves

Kids build confidence every moment they can proudly say (and sometimes shout) "I did it!"

Wersquo;re here to help create these breakthrough Pedalheads momentsthrough our fun, adventure-filled swim, bike and trail riding programs for kids across North America.

Girl riding a bike using hand signals
Biking
Girl swimming and splashing
Swimming
Instructor and kids Trail Riding
Trail riding

All grown up

Starting in 1986, our Founder & CEO, Claudia Sjoberg, taught kids how to swim at one location in Vancouver using skills and concepts that put their enjoyment and growth at the centre of our programs.

Claudia Sjoberg

Since then, Claudia has seen Pedalheads evolve from one program, a handful of kids and a kitchen full of her homemade rice krispie squares, to a multinational company that teaches tens of thousands of kids across more than 250 locations each year.

From comfortable warm water to small classes to engaging teaching methods and games, her success is built upon treating our littlest customers like the biggest deal.

See how much we've grown â–¶

Kid swimming in Pedalheads pool

Our vision

To createbreakthrough,

happy dancing,🙌 "high fiving",

"I did it!" moments

through the best instructional programs for kids in North America and beyond.

PEDALHEADS IS FOR EVERYONE

Happiness is contagious. We're on a mission to inspire as many kids as possible to believe in themselves and live confidently by bringing our programs to underserved communities through Pedalheads+ Plus.

OUR TEAM

Raise your hand 🙋 if you believe in the potential of all kids and the power of being active and outdoors


Our team sure does and they'd love to meet you.Join us for breakthrough moments, high fives, and happy dancing; all while learning lifelong life skills for kids alongside a friendly and close-knit team of kids at heart.

Our values

Here at Pedalheads, we live by values that help us work together in the best possible way while always seeking to make tomorrow even better for our customers and colleagues. These are the values that are at the heart of our culture: Be great Do good Value people Inspire children Everyone is a leader Have fun

Be great Do good Value people Inspire children Everyone is a leader Have fun

1986

At the young age of 26, Claudia Sjoberg founded Pedalheads Swim (formerly Atlanis Programs) in Vancouver, BC

1986 Pedalheads CEO Claudia Sjoberg founded Pedalheads

1995

We brought the magic to land and launched Pedalheads Bike camps in Vancouver, BC.

1995 Pedalheads first bike camp launched in Vancouver BC

2007

We hit the trails for the first time with Pedalheads Trail riding

2007 Pedalheads first trail riding summer camp

2008

We started growing across Canada, starting in Alberta and now servicing Ontario, Quebec and Manitoba

2008 Pedalheads expanded in Alberta Ontario Quebec and Manitoba

2012

We flexed our competitive side with the launch of our annual kickball tournament

2012 Pedalheads team at annual kickball tournament

2013

We headed across the border and expanded in the US, starting in Seattle and now servicing 7 states

2013 Pedalheads expanded in the US across 8 different statesjpg

2014

We launched our annual strategic planning company-wide trip to reflect, plan and celebrate our team

2014 Pedalheads team at first annual company trip

2018

Claudia Sjoberg, our Founder and CEO, was awarded the 2017 RBC Canadian Women Entrepreneur TELUS Trailblazer Award

2018 Pedalheads CEO Claudia Sjoberg receives Canadian Entrepreneur Award

2020

Claudia's furry friend, Muffin, joined the team and is now a household name at the Pedalheads Headquarters in Vancouver, BC

2020 Pedalheads welcomes office dog Muffin to its headquarters in Vancouver

2021

We opened our first Pedalheads-owned and operated pool in West Vancouver, BC

2021 Pedalheads opens its first owned and operated pool in West Vancouver

2022

We launched Pedalheads+ to provide no cost high quality camps and lessons to families with geographical, financial or other barriers

2022 Pedalheads+ provides no cost camps and lessons to families with barriers

Today

We've continued to grow and help kids build confidence at more than 250 locations across Canada and the US

2023 girl jumping at pedalheads camp

Stay in the know on key dates and camp announcements!