Our mission, vision & values
We're building a world filled with joyful, confident kids one bike, swim or trail camp at a time. Through play, adventure and practice, our programs help our littlest customers achieve the biggest childhood milestones.
Our mission
“Inspire kids to believe in themselves.”
Our vision
breakthrough,
happy dancing,
high-fiving
"I did it" moments
through the best instructional programs for kids in North America and beyond.
Our values
Be great
- We are innovative trailblazers
- Be financially responsible
- Run a well-managed business
Do good
- Use our profits for good
- Be humble & empathetic
- Make communities better for having us there
Value people
- Nurture individuals, build strong teams
- Customer experience comes first
- Be inclusive, diversity makes us stronger
Inspire kids
- Believe in kids
- Help families
- Spark confidence, health & independence
Everyone is a leader
- Autonomy, mastery, purpose
- Empower & mentor
- We all drive the boat
Have fun
- Discover, play explore
- Be quirky
- Love what we do
Diversity makes us stronger
We are committed to a diverse, inclusive & equitable environment for everyone. We pride ourselves on proactively creating a respectful space that welcomes fresh perspectives from people of all backgrounds.
We are committed to listen, learn and challenge the status quo to both build stronger, more empathetic teams and to celebrate how we walk through the world as individuals. We recognize that this commitment is continually evolving and strive to refine our policies, training and programs to reflect what we have learned.
Our commitments
Need support in finding your dream job? We provide assistance to people who experience barriers to employment. See how we can help.
